Instagram is following taking after the actions of Fb and Twitter and has fast turn into a very popular social media tool. Instagram was formerly developed so that folks could apply different filters to photographs that they had taken on the mobile phones and would allow those to easily publish and share these photographs with friends (or accounts followers) using the Instagram application. More recently online video was introduced to Instagram it can now be uploaded, but Instagram online video clips are limited to between 3 to 12-15 seconds long.
Instagram looks to be particularly favored by product based businesses because of visual nature. Many businesses that are product structured such as clothing, jewelry, make-up or even food based business have achieved success using Instagram. This kind of is because the application form allows for photographs to be posted and shared of men and women either wearing or using these products instawiz.
For example, a food manufacturer might post photographs of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small companies have been able to power the power of Instagram to engage their clients. For instance, Melbourne centered caf? The Kettle Dark had over 45, 800 followers in March 2016 they have achieved this by using attractive photographs of their food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be enthusiastic about or seek out.
Bloggers, social media celebrities and media personalities have amassed a loyal pursuing online with hundreds and frequently thousands of men and women following their Instagram accounts. This ‘influencer’ group means that there are several eyeballs there ready to call at your product or service.
The audience has already been intended for you. The engagement had been formed and tapping into this by getting your product submitted onto their Instagram nourish or featured by a blogger or popular Instagram account holder will help you to grow your audience more quickly. As a result taking the time to spot key ‘influencers’ in your industry and how you can tap into this is important.
I suggest that if you are enthusiastic about getting onto Instagram spent some time approach front doing your Hashtag research. Hashtags are tags that you can add in a caption of an image that you publish. To create a hashtag you need to use the # symbol at the front of the tag and then add a keyword or several keywords without spaces after the hash symbol.
To get example, you might post a product or service image of set of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You might already be familiar with hashtags because they are also popular on Twitter but if you are not take a look online to see some cases showing how they are being used. The goal of the hashtag is to tag your image to an interest or subject category that is ‘searchable’ or ‘popular’ on Instagram.
Instagram features a powerful search feature so if articles or blog posts are going ‘public’ you can use hashtags to tag your photographs and videos so that the content becomes better to search and becomes more accessible to the population. That means when someone runs a search and is checking out that ‘search term’ your content may be learned which causes more people finding out with ok bye to your business or brand.